Contiguo Collection
Concept, Art Direction and Design
Cotopaxi Contiguo Collection is a new line for Cotopaxi where we transform leftover deadstock fabric into limited-run gear. Each drop features unique new materials. This drop included The City jacket - made from deadstock insulation and The 22L Contiguo Tote - made from X-Pac® sailcloth (yes, like the boat).
For this launch, the goal was to give the line a more urban, premium feel compared to past collections. I was really drawn to the story behind how these pieces came together, and I wanted the creative direction to reflect that sense of craft. I used hand lettering, Xeroxed prints from our shoot, created sketches, and moodboards to build out a campaign that felt tactile and layered like the product itself.
And, the cherry on top - we sold out of the Jackets in just under 24 hours!
Art Direction: Nat Chilton
Design: Nat Chilton
Copy: Caroline Maahs
Photo: Simon Asher
Video Editing: Bryce Bozovich
Styling: Ty Davis
SOCIal Launch
Created stories and social posts to not only educate our followers about the new collection but also to build hype. Which helped in our success of selling out in 24 hours.
Email Campaign
Launch emails to introduce the new collection and educate consumers on why this line is different than any of our others.
Web layout
Responsible for the first use of stylized imagery on PDP pages over standard ecomm imagery. Which is now slowly being implemented site-wide.
