Embrace your element
Concept, Art Direction and Design
Del Día Elements is a fresh take on Cotopaxi’s iconic Del Día Collection—known for its vibrant, one-of-a-kind packs made from repurposed deadstock fabric. This limited drop reimagined the concept with a monochromatic twist, using color stories inspired by natural elements.
This campaign marked Cotopaxi’s first stylized in-studio shoot. I collaborated closely with our stylist to curate props and organic textures that echoed each color palette, helping the packs come to life in an elevated way.
Art Direction: Nat Chilton
Design: Nat Chilton
Copy: Caroline Maahs
Photo: Murphy McCoy
Styling: Ty Davis
Email Launch
I led the creation of the email campaign for the Del Día - Elements collection launch, including developing the brand’s first product teaser email to build early excitement. This strategy contributed to one of our most successful SMS sign-up efforts and drove strong conversion rates on launch day.
organic social
Teased the campaign on social a week before launch to create excitement and awareness.
Web layout
Responsible for the first use of stylized imagery on PDP pages over standard ecomm imagery. Which is now slowly being implemented site-wide.
