SS24 Campaign
Design, Illustration and Motion Graphics
Worked with the Cotopaxi creative team to bring our Spring and Summer Collection to life. Using beautiful, rich photography captured in the jungles of Costa Rica, paired with bright illustrations, hand-lettering, and motion graphics to create a very organic and playful look to help excite people to get out and travel.
Art Direction: Ainslie Perlmut
Copy: Caroline Maahs
Photo: Adam Joseph Wells
Design: Nat Chilton + Mariel Abbene
SOCIal Launch
Created a handful of different illustrations and motion graphics to bring our Instagram feed to life.
Email Campaign
Had fun breaking out of our traditional layout for emails with fun bold colors and illustrations throughout.
Window display
Curated window displays across all retail locations, incorporating custom window vinyls, interior banners, and styled mannequins with featured product and apparel.
Paid social
Designed paid assets to highlight the new season’s apparel.
