Holiday ‘22
Design
Created the assets across all marketing channels for Cotopaxi’s Holiday Gift Guide Campaign. I designed a set of non-traditional wintery icons that were used throughout the campaign, paired with photos from our seasonal shoot in Alaska.
Art Director: Ainslie Perlmut
Copy: Caroline Maahs
Photo: Adam Wells
Design: Nat Chilton + Mariel Abbene
Email Launch
Used the icons I created in various ways throughout the email campaign so each email always felt fresh but part of the bigger campaign.
Paid social
Created multiple paid assets to highlight the different gift guide categories.
Web Assets
Created assets for a Holiday Gift Guide landing page that brought the campaign to life on eComm.
