Pearl street retail store
Concept, Art Direction, Illustration and Design
I was brought onto Cotopaxi’s retail team to help concept and bring to life experiential brand moments and all in-store graphics for our new Pearl Street, CO retail store. I designed all print collateral, created immersive display concepts, art directed a local muralist, developed ‘coming soon’ window displays, and helped style the space leading up to launch.
Art Direction: Natalee Chilton
Design: Natalee Chilton
Copy: Maya Silver
Retail designer: Kayla Stowe + Talia Horner
Cash wrap
Inspired by a trail and hike theme of the store, I designed custom wooden trail signs above the cash wrap to show Cotopaxi’s values and mission.
wall display
At the entrance, I created a lenticular wall with Cotopaxi’s tagline as they enter and “Get Out There” paired with a photo from a local Boulder photographer to encourage people to get out and explore their backyard.
trail sign
I designed and illustrated an interactive trail sign to tell the story of our Del Día line. Using photographs of our actual scrap Del Día fabric paired with illustrations to showcase our sustainability efforts.
